Are you wondering how to transform a hoarding wall into a powerful and unique advertising opportunity? Or perhaps you have no idea what a hoarding wall is but you are looking for creative ways to advertise your business. In either case, this article is for you.
In today’s article we will go over what a hoarding wall is, how they can be used to effectively advertise your business, and their advantages and limitations.
Click on each corresponding link to jump ahead:
With over 10 years of experience with designing, installing, and maintaining signs AGC Signs knows what it takes to advertise your business. Contact us today to get started!
Hoarding Walls
Hoarding walls provide a great opportunity to advertise your business.
1. What Is a Hoarding Wall?
Before we begin explaining how to turn a hoarding wall into an advertising opportunity, let’s explain what a hoarding wall is.
A hoarding wall typically refers to a temporary structure erected around a construction site, renovation project, or any area where construction or maintenance work is being carried out.
The primary purpose of a hoarding wall is to create a barrier between the construction site and the surrounding environment for safety, security, and aesthetic purposes.
Simply put, no one wants debris from a construction site to overflow onto the sidewalk or road and they definitely do not want to see the messy site. Therefore, hoarding walls are erected to solve these issues.
Here are some key aspects of hoarding walls to help you better understand what their purpose is:
Safety: Hoarding walls help protect pedestrians, motorists, and nearby properties from potential hazards associated with construction or renovation work. They keep debris, and construction materials contained within the site, reducing the risk of accidents and injuries.
Security: Hoarding walls serve as a deterrent against theft, vandalism, and unauthorized access to the construction site. They help safeguard equipment, materials, and the work in progress.
Noise and Dust Control: Construction sites can generate a significant amount of noise and dust. Hoarding walls help mitigate these disturbances by providing a barrier that minimizes the spread of noise and dust to the surrounding area.
Aesthetic Considerations: Hoarding walls are often designed to improve the visual appearance of a construction site. They can be painted or decorated with graphics and information about the project, making them more visually appealing to passersby.
Regulatory Compliance: Many local building codes and regulations require the installation of hoarding walls to ensure safety and compliance during construction or renovation projects.
Branding and Information: Some hoarding walls are used as advertising space, featuring branding and information about the project or the companies involved in the construction. This can help generate public interest and awareness.
Hoarding walls can be made of various materials, including plywood, metal panels, or even fabric mesh, depending on the specific requirements of the project. They are typically sturdy and well-anchored to withstand environmental factors such as wind and rain.
Now, let’s consider how a hoarding wall can be used to benefit you and your business.
2. How Do You Use a Hoarding Wall for Advertising?
Using a hoarding wall for advertising a smart and cost-effective strategy.
Using a hoarding wall to advertise your business, company, or services is a creative and effective way to promote your brand to a local audience. After all, in order to effectively advertise your business you need to stand out among the rest and constantly be on the lookout for advertising opportunities.
Hoarding walls are great for advertising because they are typically erected close to sidewalks and roadways which typically include lots of traffic. Whether that be by foot or motor vehicle, nonetheless, consumers will be on the lookout.
Here are some steps you can take as a business owner to utilize hoarding walls for advertising:
Obtain the Necessary Permissions: Check with your local government or municipal authorities to ensure you have the required permits and permissions to use a hoarding wall for advertising. Compliance with local regulations is crucial. To ensure this process runs smoothly, work alongside a professional signage company that takes care of all permits and bylaws, such as AGC Signs.
Design an Eye-Catching Display: Work with a professional signage company and graphic designer to design a visually appealing and informative display for the hoarding wall. Consider including your company logo, contact information, and key messages about your products or services. The design should be attention-grabbing and convey your brand's identity.
Use High-Quality Graphics: Ensure that the graphics and signage you use are of high quality and easily readable from a distance. Consider the use of vibrant colours, engaging imagery, and clear fonts.
Include a Call to Action: Encourage viewers to take action by including a clear and compelling call to action (CTA) on your hoarding wall. For example, you could promote a special offer, invite people to visit your website, or encourage them to contact you for more information.
Engage on Social Media: Share images and updates about your hoarding wall advertising on your social media platforms to extend its reach and engage with your online audience. You can even launch a social media event where the first 5 people to post an image beside your hoarding wall advertisement will receive a free giveaway. Not only will this increase community engagement but it will also improve your brand awareness as people post images beside your sign.
Maintain a Professional Appearance: Ensure that your hoarding wall looks professional and well-maintained throughout the duration of the construction or renovation project. A weather-resistant and durable hoarding material can help maintain a polished appearance. Partnering with a signage company that will not only design and install your sign but also continuously maintain it is a great idea!
Overall, using a hoarding wall for advertising can be a valuable marketing strategy, especially if your business is located in a high-traffic area. It allows you to create a lasting impression on potential customers and increase brand visibility during the construction renovation phase.
3. Advantages & Limitations of Hoarding Wall Ads
Continue reading to learn how to overcome the limitations of hoarding wall ads.
Like all forms of advertising, construction hoardings have both their advantages and limitations. Consider the following:
Advantages
High Visibility: Hoarding walls are typically placed in busy areas, providing excellent visibility to a large audience, including pedestrians, motorists, and passersby.
Local Targeting: You can target a local audience effectively, making it ideal for businesses with a physical presence in a specific area.
Cost-Effective: Compared to some other forms of advertising, such as billboards or TV ads, hoarding wall advertising can be more cost-effective, especially for smaller businesses.
Creative Freedom: You have creative freedom to design visually appealing and informative displays that align with your brand identity.
Brand Building: Hoarding wall advertising can help build brand awareness and recognition within the local community.
Compliance with Regulations: It can promote businesses to comply with local regulations that may require the use of hoarding walls for safety and aesthetic reasons.
Limitations
Temporary Nature: Hoarding wall advertising is inherently temporary, as it is typically removed once the construction or renovation project is completed.
Regulatory Constraints: Compliance with local regulations can be a limitation, as restrictions may apply to the size, content, and duration of hoarding wall advertisements.
Maintenance: Hoarding walls require maintenance to ensure they remain in good condition and continue to convey a professional image.
Message Saturation: In areas with multiple construction projects, hoarding wall advertisements may face competition for attention, potentially diluting their impact.
Weather Vulnerability: Construction hoardings are exposed to the elements, making them susceptible to weather damage, which can negatively impact the visibility and quality of your advertisement.
If you are interested in advertising on some local hoarding walls but you are worried about these limitations, don’t be! By working with a professional signage company like AGC Signs, these limitations can be minimized.
Although hoarding walls are temporary, some can stay up for as long as a year or more! That is plenty of time for you to advertise your business.
And remember, when you work a pro company like AGC Signs, you do not have to worry about compliance with local regulations because we’ll take care of it! The same goes for maintenance!
So, what are you waiting for? Let’s get started!
Rely on AGC Signs
AGC Signs has the design expertise, manufacturing equipment, installation machinery and professional staff to help you successfully and safely erect your hoarding wall signage/advertising. They also handle all permit requirements and can maintain your sign for years to come.
With over 10 years of experience serving Pickering and the GTA, AGC has signs of all types that you’ll be proud to display. Be confident in your choice and choose AGC Signs!
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